You've asked us, "When will we know more about the new Lincoln truck?" Well, here's the latest news on the kick-off campaign

The all-new 2006 Lincoln Mark LT pricing begins at $39,995 including many luxury features as standard. Limited options are designed to simplify the buying process. * Lincoln creates first Super Bowl ad in more than a decade. The 30- second spot will air during the first half of the game followed by a print advertising campaign. * Lincoln launches Mark LT with an integrated marketing campaign including a "Jet to Jacksonville" sweepstakes kicking off December 1.

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The all-new 2006 Lincoln Mark LT, with its elegance, comfort and uncompromised truck capability, takes Lincoln luxury back to the Super Bowl and to a new segment, the luxury truck market. Mark LT arrives in dealer showrooms this coming spring with a base price of $39,995 and begins its marketing launch during Super Bowl XXXIX weekend.

The Mark LT is out to make an impression among a broader target audience with an integrated pre-launch marketing campaign. Indicative of a truck that is bound to turn a few heads and get people talking, the Mark LT is being launched with a surprising and entertaining advertisement during Super Bowl XXXIX. The ad, which is the first Lincoln Mercury Super Bowl ad in more than a decade, will play up the unexpected nature of the vehicle that is enticing, desirable and hard-to-resist ... even for those who typically resist temptation.

"The Mark LT has continued to surprise the truck market since its unveiling early this year," said Darryl Hazel, president of Lincoln Mercury. "We've combined true luxury and capability in a pickup, and now with a starting price under $40,000, Lincoln is creating both a new segment and tremendous value with the Mark LT. Customers will take notice when this game changer makes its appearance at the Super Bowl."

The ad will be seen as a 30-second spot during the first half of the game and will be supported by print buys in places such as the pre-and post- Super Bowl editions of USA Today and Sports Illustrated. The TV spot also will have a digital extension on http://lincoln.com beginning on Super Bowl Sunday.